Introducing the Garden Class

The Challenge: Inspire interest and curiosity in the natural world in pre-teens &/or teenagers, focusing specifically on outdoor education and increasing nature literacy.

The Insight: 70% of kids have phones by age 12. The power technology has in the lives of the next generation can be harvested as a vessel to learn.

The Objective: Use Pokémon Go as a medium to introduce kids to interesting plant species through the new educational spinoff app, Pokémon Grow, featuring a new class of limited edition Pokémon.

AD: Sophia Groen
CW: Blair Benosky, Danny Hernandez